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The Happy Employees-Successful Company Equation
Featured Author:
Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care
Today, the really successful companies are using innovative and low cost ways to strengthen the most critical aspect of their business, the employee-customer relationship. The results are greater customer satisfaction and higher profits. Taking Care of the People Who Matter Most shows you how they are doing it.
Sybil Stershic, an internal marketing expert with over 30 years experience, has written this book for employers, managers, and HR professionals who want to create a working environment that motivates employees to take the best possible care of their customers – and each other.
Taking Care of the People Who Matter Most discusses topics such as building company loyalty, increasing employee satisfaction, and creating a winning team of motivated workers and customers.
To purchase a copy, visit the bookstore.
More articles from this author:
May 09, 2008
Most HR managers intuitively know the self-reinforcing relationship between employees and customers: if your employees don’t feel valued, neither will your customers.
But let’s take this one step further: Do happy employees ensure organizational success?
The answer is: it depends. It depends on a lot of factors, such as the utility and value of a company’s offering, market demand, and competition, to name a few. If a company offers a product or service that doesn’t meet market needs and/or has little real (or perceived) value, or if competitors are doing a much better job at satisfying the market, then a company won’t be able to stay in business for long no matter how happy its employees are.
The answer also depends on an organization’s business model. The marketplace can change rapidly, putting pressure even on those firms with happy employees and customers. And some companies with a toxic workplace culture do well in spite of themselves (sad, but true).
So let’s get real – sometimes bad things happen to good companies, and sometimes good things happen to bad companies. But which type of organization would you and your employees prefer to be associated with?
Information courtesy of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care
